Corporate Identity 1973 by America Sanchez for Mobles 114

America Sanchez (without accent marks), the name used by Juan Carlos Pérez Sánchez, was born in Argentina and moved to Barcelona in 1965. He is recognized as a graphic designer, illustrator and photographer, and has an extensive career in these disciplines.

In 1992 he was awarded the National Design Award for his excellence in the field of design. His graphic works are exhibited at the MoMA in New York, while his photographic work can be seen at the French National Library, the Aurillac Museum, the IVAM Centre Julio González and the Museum of Fine Arts in Houston.

In 1973, America Sanchez created the Corporate Identity for Mobles 114, an initiative backed by JM Massana, JM Tremoleda and M Ferrer, the founders of the brand. This proposal, which projected a highly contemporary and modern Corporate image for its time, was redesigned by Sanchez on four occasions.

This article presents the first sketches and graphic material used in the 1970s.

Images courtesy of the Design Museum of Barcelona – America Sanchez Collection

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